MARS, Incorporated has officially opened its Pringles factory in Chonburi and launched the second production line after an investment of over 7 billion baht turning Thailand into its strategic production and export hub catering to the Asia-Pacific, Middle East, and Africa (AMEA) regions, PPTVHD36 said today (Sep. 22).
The Chonburi factory, which is located within the Eastern Economic Corridor (EEC), spans an area of 73,800 square metres.
Operations began in late 2025, creating over 170 direct jobs during the initial phase. Currently, nearly 50% of the plant’s total expenditure involves sourcing from domestic suppliers, with a similar proportion of the procurement budget allocated to suppliers within Thailand.
The official opening coincides with the launch of a second production line with this expansion boosting capacity to meet rising demand and enhance the ability to cater to markets with diverse consumer preferences across different countries.
The plant will be manufacturing and distributing Pringles to markets across the AMEA region in addition to currently serving India, Hong Kong, and Taiwan.
Looking ahead, Mars plans to launch a third production line in late 2027, reinforcing the plant’s long-term role as a manufacturing hub for both regional and extra-regional markets.
Mr. Gabriel Fernandez, regional president for AMEA at Mars Snacking, said that the opening of the Chonburi plant and the launch of the second production line underscore Mars’s long-term commitment to Thailand as a strategic manufacturing and export base.
He noted that Thailand’s infrastructure, skilled workforce, and connectivity to regional markets play a pivotal role in expanding the Pringles business across the AMEA region. He added that the company aims to create quality job opportunities, develop skills for future needs, and foster leadership capabilities.
Advanced manufacturing hub
Ms. Anin Meksuksai, director of Foreign Investment Promotion Division at the Board of Investment (BOI), said that Mars’s investment in Chonburi reflects Thailand’s potential as a high-quality, advanced manufacturing base capable of attracting long-term foreign investment.
The plant will contribute to creating quality jobs, developing skills, and strengthening the domestic supply chain, thereby reinforcing Thailand’s position as a regional manufacturing and export hub.
Smart factory
The Pringles plant in Chonburi is a smart factory that fully integrates digital systems into its operations. Advanced manufacturing technologies are integrated with world-class food safety systems and quality standards.
Digital dashboards monitor production line operations in real-time, while the facility continuously tracks equipment performance and utilises data-driven insights to optimise machine operations, boost productivity, and enhance overall operational efficiency.
Regarding sustainability, the facility incorporates energy-efficient manufacturing technologies, wastewater treatment systems, waste reduction processes, recycling initiatives, and resource recovery into its operations.
Furthermore, metrics related to energy, water, waste, and emissions are monitored to identify opportunities for continuous operational improvement and development.
CAPTIONS:
Top and Front Page: Boxes of tasty Pringles.
Insert: Mr. Gabriel Fernandez. Both photos – PPTVHD36
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