THE TOURISM Authority of Thailand (TAT) expects a busy high season this year with both Thais and foreigners travelling extensively after Covid control measures were relaxed from April onwards with the country fully opened to tourism in July, INN News said this evening (Sept. 3).
Mr. Yuthasak Supasorn, TAT’s governor, said a large number of foreign tourists had started coming to Thailand with the weaker baht to US dollar exchange rate spurring tourism. The Bank of Thailand set this rate at 36.804 baht to the dollar yesterday.
TAT is also mounting promotional activities together with the private sector to ensure that foreigners holidaying in Thailand during the high season stay longer.
TAT projects a big improvement in the second half of this year with around 7.5 million foreign tourists expected to come to Thailand. If arrivals in the first half are added this year’s total would be 9.62 million.
Even so, TAT is confident it will be able to push 2022’s total to 10 million.
As tourism recovers all related businesses would benefit from increased sales particularly shops, restaurants and shopping centres.
Among them is Chatuchak weekend market which is usually teeming with foreign tourists who usually make up 80% of the shoppers. When this market comes back to life it is a clear sign of tourism having revived.
Top: Tourists enjoying themselves in Phuket. Photo: NNT
Front Page: Foreign tourists shopping at Chatuchak market. Photo: Naewna